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3C's Leadership Solutions

Decode What Drives People: Build Trust, Performance, and Stronger Teams

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DISC & Four Lenses assessments, RBLP® certification prep, and leadership coaching for managers and teams who want clearer communication and measurable performance.

Maxwell Leadership Certified Team Member. Independent Certified Coach, Teacher,  and Speaker.
Founder, Michael Kennedy

About Us

At 3C’s Leadership Solutions, we help leaders and teams understand what drives human behavior so they can communicate clearly, lead confidently, and perform under pressure.

 

We believe meaningful change doesn’t start with policies or personalities. It starts with behavioral intelligence... understanding how people think, decide, communicate, and respond in high-stakes environments. When leaders understand this, trust increases, conflict decreases, and performance follows.

 

We work with organizations across the military, emergency services, healthcare, education, business, and sports... environments where clarity, trust, and decisive leadership aren’t optional.
 

Michael Kennedy brings more than 20 years of senior military leadership and transformational change experience, combined with a unique background in professional and collegiate sports officiating... a role that demands calm judgment, emotional control, and split-second decision-making under scrutiny.

Throughout his career, Michael has led diverse teams through complexity, pressure, and change. His work centers on building high-performing, people-centered cultures where leaders don’t just manage tasks... they understand people.

Michael is an RBLP Authorized Training Partner, delivering credentialed leadership certification programs that meet rigorous, evidence-based standards. He is also certified in DISC and Four Lenses behavioral assessments, allowing leaders and teams to move beyond assumptions and operate with shared understanding.

 

This rare combination of credentialed leadership frameworks, behavioral science, and real-world pressure leadership is what sets 3C’s apart.

We’re also proud to offer YouthMAX, a specialized program for schools, athletic teams, and youth organizations. YouthMAX focuses on four critical areas - anti-bullying, learning to fail forward, building self-esteem, and developing strong character - equipping today’s youth with resilience and leadership skills for tomorrow.

At 3C’s, our clients experience more than improved performance; they leave with lasting, human-centered change. It’s about leading with confidence, shifting mindsets, and creating an impact that truly matters.
 

Are you ready to unlock your full potential? Let’s take the first step together. Schedule your free consultation today and discover how 3C’s can help your team grow, thrive, and create impactful change.

- Michael Kennedy, Founder 3C's

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Get Inspired Today

Join our 3C's community to unlock your leadership potential and receive exclusive resources. 
Start by Downloading Your Free 39-Page Guide on Impactful Goal Setting for Your Team for 2026 :
"Connected Leadership – The 3C's Approach to Impactful Goal Achievement" (a $9.95 value)

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Services We Offer

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Lunch and Learns and Masterminds

Join us for a Lunch and Learn or a comprehensive Mastermind, where we dive into key leadership principles from the Maxwell Leadership series. These engaging, interactive sessions are designed to offer practical leadership insights you can apply immediately. Choose from 6 different leadership topics to help boost your team's performance. It’s the perfect way to approach leadership training tailored to YOUR organization's needs, while learning about the full range of workshops and services we offer to help you and your team grow.

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Masterminds designed for Youth - Free

Join us for a Youth Leadership Mastermind, designed specifically for schools, athletic teams, and youth organizations. This interactive session is based on the Maxwell Leadership YouthMAX program, focusing on four impactful topics: Stand Up & Be Counted (Stop Bullying), Learning to Fail Forward to Success, Developing a Positive Self-Image, and Building Strong Personal Character. A certified Maxwell Leadership speaker will guide youth through engaging discussions that inspire growth, confidence, and teamwork. It’s the perfect opportunity to experience our unique approach to youth leadership while discovering how our workshops can help your team thrive.

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Maxwell DISC Personality Assessment and Workshop

Our Maxwell DISC Assessment and Workshop focuses on workplace behaviors, helping teams improve communication and performance. Unlike Four Lenses, which delves into our core temperaments, DISC zeroes in on how individuals respond, and the primary personalities that emerge, in different situations - at work, under pressure, and true self. It highlights behavior patterns in leadership, communication, and conflict resolution, offering immediate, actionable insights to improve day-to-day interactions and team dynamics, making it perfect for teams looking to boost performance by understanding how different working styles come together to drive success.

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Four Lenses
Assessment and Workshop

Our Four Lenses Assessment and Workshop goes beyond the DISC and other assessments by focusing on core temperaments - Blue, Green, Gold, and Orange - that shape how individuals think, interact, and lead. While DISC highlights behavior in specific situations, Four Lenses emphasizes understanding people’s innate temperament and core values in an easy and clear to understand language, leading to more empathetic communication, enhanced teamwork, and stronger organizational culture.

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Leadership Coaching

Our Leadership Coaching sessions are designed to help you drive your own success - whether it’s personal growth, career advancement, or leadership development. For each session, you’ll receive personalized, actionable strategies tailored to your unique goals. Sessions can be conducted virtually or in person at a location of your choice for added convenience. Plus, the more sessions you invest in, the bigger the savings - buy in bulk and unlock a discount while committing to your growth. Let’s work together to create a clear path toward the success you deserve, with flexible coaching designed around you.

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Speaking Engagement

Looking for a speaker who can inspire, entertain, and leave your audience with powerful takeaways? As a seasoned Naval Officer of two decades, a professional and NCAA Division 1 football official, and father of three energetic boys, Michael Kennedy has learned more than a few key lessons in leadership, communication, and resilience. Whether he is sharing stories from the football field, the steel deck plates of a warship, or the chaos of family life, his keynote talks promise to be relatable, insightful, and full of entertainment.

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Go To The Next Level With Your Leadership

Master Your Team's "Do's & Don'ts" to Clear, Impactful Communication for Stronger Leadership

Foster Deep Team Cohesion and Trust Across Diverse Groups

Build Resilience to Adapt and Thrive Through Challenges

Increase Your Self-Awareness and  Emotional Intelligence through learning your own Power Zones and Blind Spots

Cultivate Empathy to Strengthen Culture and Boost Performance

Develop Practical Skills Immediately for Resolving Team Conflicts Effectively

Got Questions? We’ve Got Clarity.

💥 Ready to turn confusion into clarity?
Click below to book your Kickoff Session with Mike → 

What Our Clients Say

The class is very informative and provides an outstanding opportunity to gain perspective on how to effectively communicate, connect and approach different people with different personalities.​

- Vidal G.

Four Lenses Workshop Attendee

First time listening in on Mike’s training for my command (CREDO) and I would definitely recommend having him teach and work with us again.

- Joseph B.

Four Lenses Workshop Attendee

Very informative. I will be taking a lot of the information back with me on my personal life and professional.

- Tasania D.

Four Lenses Workshop Attendee

Recent audience feedback testimonials
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Leadership Toolkit

Book called Monday Minute

Start your week with inspiration and purpose. This 52-week journal empowers you each Monday to focus on passages that center your mind and spirit on success and growth through your walk with God. Reflect, write, and take a moment each week to set your path for spiritual and personal growth. Make every minute count!

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Unlock the secrets to leadership success with Connected Leadership! Discover the proven 3C's framework in setting and achieving Impactful Goals - Clarity, Collaboration, and Connection - that empowers leaders to inspire teams, achieve ambitious goals, and create lasting impact. Packed with actionable insights, a real-world example, and a bonus goal-setting checklist, this eBook is your ultimate guide to leading with purpose and precision. 💡 Ready to elevate your leadership game? Start your journey for 2025 off right today! 🚀 Buy Now – Only $9.95!

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Contact Us

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3C's is a proud member of the Youth Sports Health and Wellness Alliance, a coalition founded through a partnership of the Virginia Sports Hall of Fame and the Children's Hospital of the King's Daughters (CHKD). The Alliance's mission is to create a more positive and healthy atmosphere for youth sports in Virginia.

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